Altocanna makes International -- News From Ciociaria to New York: A Story of Resilience, Roots, and Reinvention

From Ciociaria to New York: A Story of Resilience, Roots, and Reinvention

The journey from a small Italian town to the fast-paced streets of New York City is not an easy one—but for Guido Savocchi, it became the foundation for building both a life and a business rooted in perseverance, family, and purpose.

Originally from Monte San Giovanni Campano in the Ciociaria region of Italy, Savocchi moved to the United States at just 13 years old. Like many immigrant stories, his began with sacrifice—leaving behind family, familiarity, and comfort in exchange for opportunity. Adjusting to a new culture and environment wasn’t simple, but it instilled in him a deep sense of discipline and determination that would later define his path.

Today, Savocchi is one of the founders behind Altocanna, a legal cannabis business in New York. Built alongside family, the company reflects more than just entrepreneurship—it’s an extension of the values he carried with him from Italy. Family remains central, not only in how the business operates, but in how decisions are made and successes are shared.

At the heart of Savocchi’s story is a lesson he attributes to his roots in Ciociaria: never give up. That mindset, shaped by a humble upbringing and strong community ties, became a guiding principle as he navigated the challenges of building a business in a new and rapidly evolving industry.

He also recognizes the stark cultural differences between Italy and the United States when it comes to cannabis. While legalization in New York has opened doors for innovation and growth, Italy’s relationship with cannabis remains more cautious and complex. Savocchi approaches this contrast with respect, acknowledging that cultural change takes time.

Altocanna’s focus is clear—quality products, meaningful customer relationships, and a welcoming space for a diverse clientele. From younger consumers to older generations exploring cannabis for the first time, the business aims to serve its community with authenticity and care.

Despite his success in the U.S., Savocchi’s connection to Italy has never faded. His story is not just one of achievement, but of identity—proof that where you come from can shape where you’re going.

In many ways, his journey represents a modern form of reinvention: honoring your roots while embracing new opportunities. And as his story shows, sometimes the lessons learned in a small town can carry you further than you ever imagined.